Before the wedding (usually 4–6 weeks out)

Despite the name, they don’t just show up that day.

• Review all your contracts, vendors, and details 
• Build or finalize your master timeline
• Do a venue walkthrough 
• Confirm details with every vendor (DJ, photographer, caterer, etc.) 
• Plan logistics like setup, transitions, and flow 

On rehearsal day

• Run the ceremony rehearsal 
• Line up wedding party and explain timing 
• Coordinate cues (music, entrances, etc.)

On the wedding day

This is where they really earn their money:

• Point of contact for ALL vendors (you don’t answer calls/texts) 
• Manage and enforce the timeline 
• Handle setup (decor, seating, signage) 
• Cue ceremony (processional, music, readings) 
• Coordinate reception events (grand entrance, toasts, first dance, etc.) 
• Solve problems quietly (late vendors, weather issues, missing items) 
• Direct guests and wedding party 
• Often assist with teardown at the end 

👉 In short: they let you actually enjoy your wedding instead of running it.

What they DON’T do

• They don’t usually book vendors 
• They don’t design your wedding 
• They’re not full planners (that’s a different, more expensive service)